E-commerce is a commercial activity that is developing alongside digital technology. Companies and traders who are making a digital transition use the internet as a key channel to communicate with targets and to sell products and services. To be successful in e-commerce, you need to be aware of the trends in this sector.
Social selling : commerce through social networks
E-commerce is the sale of products and services via the web. To do this, you need to have an e-commerce site or an online shop. This is where you present and sell your products and services.
With the competition and development of e-commerce, new trends and business strategies are emerging. Selling on an e-commerce site is no longer enough. You need to advertise your site, and at the same time all your offers and services, on social networks. This is social selling.
With social selling, you must animate your account and your page on social networks. This allows you to attract clients and find new prospects and leads. Also, sales are made at the same time on the e-commerce site but also through social networks.
E-commerce : maintaining the user experience
With the implementation of an omnichannel sales strategy, e-commerce professionals must also focus on the quality of the user experience. In this respect, the online sales site must be intuitive and ergonomic. It must also be quick and easy to navigate the site.
Speaking of user experience, it is important to ensure that the site is accessible via several media : computer, mobile phone, tablet, etc.
It is recommended to provide customers with a chatbot or intelligent virtual agent. This optimises the quality of customer service and keeps Internet users satisfied.
Furthermore, e-commerce professionals must ensure the security of online transactions. They also need to ensure that customers’ orders are delivered quickly and efficiently.
Ethical trade and product quality
Internet users are asking more about the quality of products and services before making purchases. Among the criteria for choice are quality, prestige and price, but also the brand’s emphasis on ethical and sustainable trade. From this point of view, products made of natural materials or from fair trade are easier to sell online.
Also, Internet users emphasise recyclable and eco-responsible products.
Thus, the seller must know the origin of his products. He must indicate quality labels and reassure targets that production processes comply with standards. This is why storytelling is experiencing unprecedented development in the field of e-commerce.