Currently, most companies use social networks for e-business. For example : Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. You may wonder why. In fact, social networks have several advantages and are accessible to everyone. So here are some good reasons to use these media to start a business.
To attract new customers and improve customer loyalty
For e-business, the use of social networks helps to attract new customers. Indeed, these are the most widely used networks in the world. Every day, thousands of Internet users log in on those sites to search for information or even services. They are therefore considered to be the best means of reaching targets.
To do this, you need to present the products you sell. This is in fact the job of the salespeople, which is to prospect. On social networks such as Facebook, LinkedIn or others, there are paid advertising modules that allow you to reach precisely the individuals you want to target.
At the same time, e-business allows you to build customer loyalty. In fact, you can give a small reward to all your loyal customers. For example, you can organise a small game on social networks where the winners get a price reduction on the brand. Some sellers also offer loyalty gifts.
To get feedback from consumers and to get more information about competitors
With social networks, the company can communicate directly with consumers. It is also possible to see customer reviews. For example, if you are launching a new brand, you can share the information on social media and then you get direct feedback from your customers.
Using social media for e-business also allows you to get as much information as possible about your competitors. This data will allow you to make strategic decisions to improve your sales. Thus, it gives you a head start.
To improve search engine positioning
Relying on social media to launch your e-business is also a better solution that can improve your search engine ranking. Social media has a capacity that can increase traffic to your site.
In fact, with social networks, sharing content is quick and easy. Therefore, if your content is shared more often, your rank on the search result climbs faster.