Marketing trends & tools guide

Marketing trends have been evolving for several years. To have a better communication, it is necessary to choose efficient and safe marketing tools.

Inbound marketing

Inbound marketing

For inbound marketing to be effective, you need to study your personas and your target audience carefully.



Marketing automation

In order to automate operations, it is necessary for tasks, missions…


Influence marketing

Influence marketing

Influencers can help you acquire new customers for your online business.


Product experience

Product experience management at the heart of the marketing strategy

Your marketing skills should help you get better customer feedback. Good product experience management will help you save time. It is used to retain your existing customers. You can even meet the expectations of demanding customers. Visit Kameleoon for more details.

The initial situation must be taken into account

You must have a specialized team

Management integration must be smooth

Not being afraid to try new methods

Storing product data: solutions

There are several ways to ensure your storage. You can use a hard drive to store all your data. Moreover, with the evolution of new technologies, you can opt for alternatives on the long term. To make your e-commerce sites work well, you need to think about this detail of product data storage, more details on

The main trends in e-commerce

Marketing Communication should not be neglected. To attract customers, you can use a marketing video, an advertising spot or an explanatory video.

Augmented reality

Augmented reality

You will be able to insert virtual elements in 3D in a real environment.

Voice search

Voice search

You need to use voice search to do all your Internet searches.

Artificial intelligence

Artificial intelligence

Digital strategy involves a process of imitating human intelligence.

Social selling is becoming increasingly popular

Social selling uses social networks to sell products and services. You must use content marketing to improve all your content on the Internet. Commercial prospecting can be done according to different standards. You must use effective indicators.

You need to give relevant information to enrich your business relationship. It is necessary to develop a quality advertising campaign, find out more on

Product catalogue

It is a way to present all your products and services.

Social networks

Social networks can be used for your website.

Social selling

Choose the right marketing tools

The choice of your marketing tools must be done with care. You should start by taking a complete inventory to get an idea of what is waiting for you. You will be able to identify the key process of your business development. Think about the performance of a tool before using it.

Increase your sales or acquire new customers

For your e-shop, there are a few techniques that need to be emphasized. You can increase your sales to acquire new customers.

Google Analytics

Google Analytics

It is a tool that can be used to analyze information about your online activity.



SEMrush is software to improve your marketing. You can follow the evolution of your keywords.

Marketing Automation

Marketing Automation

Marketing automation is a technique that ensures the automation of advertising campaigns.